IT foundation & cost optimization
Cost & license audits, security gap identification, and a 12-month stability roadmap to end surpriseIT bills.
Foundation & efficiency
Foundation & Efficiency sits between your spend and your stack — a clear-eyed audit of what you're actually paying for, then the automation to stop the manual work that's quietly eating hours every week.
The challenge
Licenses nobody uses, tools nobody remembers signing up for, and a security gap nobody's checked in months. None of it announces itself. It just sits on the bill and in the risk exposure until someone finally goes looking.
Getting a laptop set up, a password reset, a printer working again — none of that is hard, and most small businesses have someone who can handle it, whether that's a part-time contractor or whoever's best with computers on staff. What that arrangement doesn't do is watch the accumulation: the SaaS subscription still running for a tool three people ago, the vulnerability that's been sitting open since a patch got skipped, the spend that's crept up 40% with nobody deciding it should.
So the cost shows up somewhere else. Not as a single bad decision, but as a Tuesday where someone finally opens the credit card statement and finds six tools doing the same job, or an incident that traces back to a gap that's been there for a year.
Most businesses patch this with a periodic cleanup — someone sets aside a weekend, audits what they can find, and cancels what looks unused. It works until that person is busy with something else, and it only ever catches the problem after months of paying for it.
Contracts move the check to the point of failure. The sync reads the contract before it reads the table, and a failing contract holds the last known-good values in place rather than shipping the new ones.
Note
Tier 1 builds the audit into the retainer. Cost and license review happens on a quarterly cadence as a standing part of the engagement, not a one-off favor — so drift gets caught in months, not whenever someone has a free weekend.
The transformation
The six-month arc for a 25-person business running IT off whoever has time, with a dozen SaaS tools nobody's fully mapped.
Today
Day 90
How it happens
Run by your named consultant alongside your existing team. Nothing changes until you've seen the findings.
Week 1
We inventory every tool, license, and vendor contract, then flag what's redundant, unused, or orphaned. Most teams find at least a few subscriptions nobody remembers signing up for.
Assessment phase · no changes to production
Week 2
A baseline review of your setup identifies the vulnerabilities worth fixing first, ranked by actual risk instead of alphabetically.
Included in every Tier 1 engagement
Week 3
We trace where staff are re-entering the same data across disconnected tools, and where a simple integration would give hours back every week.
Becomes your SAAS integration plan
Week 4
You get a prioritized 12-month stability roadmap in writing, and the highest-impact fixes begin before the month is out.
Your starting point for Tier 2
Every engagement starts this way, whether you stay at Tier 1 or step up from there.
See the full advisory ladderThe two tiers
Not a full overhaul — the fixes a business without internal IT leadership needs first: predictable costs and workflows that don't quietly eat a day a week.
Cost & license audits, security gap identification, and a 12-month stability roadmap to end surpriseIT bills.
Workflow mapping, SaaS-stack governance, and secure app-to-app automation to reclaim manualhours.
Guarded syncs and change diffs are available on Growth and Enterprise plans.
Customer result
Northwind Freight runs eleven syncs into three go-to-market systems from a Snowflake warehouse of 1,900 models. This is the first two quarters after their revenue operations team moved onto guarded syncs.
0 Decrease, an improvement.
Records overwritten by a failed sync
Two quarters, eleven syncs, no silent writes into the CRM.
9
Days to the first guarded sync in production
From read-only credential to a contract holding a live write.
4.5 × Increase, an improvement.
Faster correction cycle
Median time from a bad value being reported to a verified replay, down from three days.
Northwind's revenue operations team spent about a day a week reconciling Salesforce against the warehouse: a saved query, a spreadsheet, and a data-loader job that two people knew how to run. The syncs themselves were fine. The problem was that nothing told them when a model upstream had changed.
Contracts moved that check to the point of failure. A renamed column now holds the write and opens a ticket against the analytics engineer who renamed it, usually within the hour. The reconciliation spreadsheet was retired in the second quarter and has not come back.
Results reported by Northwind Freight, Q2 2026
In their words
From the revenue operations leads who ran the rollout.
We did not buy Northlane to move data — reverse-ETL already worked. We bought it so that when a model changes upstream, the sync stops instead of quietly telling six reps that a closed-won deal is worth nothing.
Dana Okoye
Director, Revenue Operations · Northwind Freight
Your existing stack
Every connector is maintained by Northlane and covered by the same contracts as the warehouse models behind it.
Guarded writes to accounts, opportunities and custom objects, with a contract on every synced column.
Company and deal properties written behind freshness thresholds, so scoring never runs on a stale table.
Ticket and account attributes written from the warehouse, with the failing column named whenever a sync halts.
No integrations match that filter
Clear the search box or pick another category. If the system you need is not listed, our team can scope a custom connector.
Something missing from your stack?
Custom destinations ship on the standard release train, and the REST endpoint covers anything with an API in the meantime.
Resources
Talk to sales
Forty-five minutes with a solutions engineer. We map the syncs already writing into your CRM, rank them by how many records a silent failure would touch, and leave you with that list whether or not you buy anything.
Read-only warehouse access. SOC 2 Type II. No CRM writes during evaluation.